Tony Robbins uses the AIDA formula to generate leads on his home page with his AIDA lead generation quiz. The takeaway: Use the AIDA formula to write short 500-word emails and sales pages that capture attention and inspire action. You don’t need a long sales page to sell a lot of product, but it’s critical that you have every element I covered above if you want your sales page to convert people. It will help you write like you’re writing to a friend (then copy it across to your website).

Golden Nugget: Don’t write your sales page in Google Docs, Word, or your email editor. Here’s an example of a very well copywritten headline that matches AppSumo’s brand voice and audience (if you don’t understand the DJ Snake and Lil Jon song reference, you likely aren’t AppSumo’s ideal customer anyway): If it’s a serious topic, they’re more direct.Some key characteristics that make AppSumo’s copy so compelling include:

It is a personal voice… a good friend of yours from college who can explain things simply and you enjoy interacting with them. It’s the same reason they can convert email leads into over $250,000 in sales when they send one email.ĪppSumo has developed a unique brand voice. There’s one reason why AppSumo has some of the most die-hard fans (affectionately known as Sumolings) compared to all other companies on the internet. The Kopywriting Formula Of A $250,000 Ecommerce Sales Page

4 AppSumo's Full Multimillion Dollar Marketing Playbook

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